With an overwhelming number of consumers making purchases online, it is in your business’ best interest to start selling online via your own eCommerce site. 2018 is a great time to start an eCommerce business thanks to various online platforms like WooCommerce and Shopify that level the playing field, making it easier for anyone to start and grow an online eCommerce business easily.
But when it comes to starting on online business, not everyone knows how to do it effectively. You need to do proper market research, check out if there’s a demand for the product you intend to sell and choose a good brand name that is available across social media platforms. So, how can you start on online business this year in the most effective manner?
Your very first step should be deciding what to sell. If you already have a product, you’re all set to move to the next step. If you don’t know what you want to sell, you can use several sources to choose a product. Oberlo is one of the best sites that help thousands of people like you to find products to sell using Shopify.
When deciding what to sell, think about your interests and skills. Think about what you are good at and your hobbies and choose something that you are passionate about, or at least are interested enough that you wouldn’t get bored with it. Once you have taken care of that, see if you can use your knowledge and experience to create products that customers would love.
If you are an artist or a musician, deciding what to sell is pretty straightforward – you will sell your artwork and music. For others, think about your hobbies and interests and how you can use your experiences and knowledge to create products that people with similar interests would want to buy.
Steve Gadlin is a great example of a successful eCommerce entrepreneur. Steve’s eCommerce site, I Want to Draw a Cat for You, capitalizes on his creativity, interests, talents, and sense of humor to sell custom cat drawings.
The next step is choosing a good name for your business, that is brandable and will let your potential clients know what you are selling right away? You want your name to be relevant, catchy, unique, short and snappy. You also want to be sure you are not using a name that legally belongs to someone else. That could end up getting you sued – something you will obviously want to avoid.
You will want to purchase a domain name for your site which is going to become the identity of your business online. So it is important to control your own domain and you can do that by using one of the best domain registrars, like NameCheap, GoDaddy or NameSilo, to register the domain name.
After you have chosen your business name and purchased your domain, you should create a logo for your business that is creative, compelling, relevant and unique to your brand. You are now ready to create an online presence for your business.
When building your store on your website, you will need to pay attention to search engine optimization (SEO), product descriptions, product imagery, and ease of product purchase. Preparing your site for launch is just the beginning of having a successful online business. You now have to market your store as well, which can be done in a number of ways, some of which are listed below:
Social Media: You should set up accounts on all the major social media networks specifically for your store. If you don’t want to be active on all of them, use the bio to link to your store and send people where you are most active.
Video Marketing: Using videos for your business can easily help you to go viral and send your marketing message across at the same time.
Email Marketing: Email Marketing is the process of using email as a way to keep in touch with customers, potential customers, and other types of list subscribers… marketing to email lists involves making special offers as well as providing useful, valuable content to keep subscribers engaged.
Blog Marketing: Having a blog can help boost traffic to your website and improve your relationship with potential and current customers. If done correctly, blog traffic can also generate new leads and improve revenue.
Optimize Conversions: Getting people to your website is great but if they don’t make a purchase, what’s the point? So, in addition to getting traffic to your site, you need to make sure your site is optimized for conversions.
Today’s consumers are on mobile devices, and micro-moments can happen anytime. Consumers expect brands to remain available to them in real time, so eCommerce marketing is continually changing. So make sure you have a system in place so that your customers, and potential customers, can get in touch with you easily and that you respond to them to create a good relationship with each and everyone of them!
If you have been thinking of starting an eCommerce business, then this is the right time as there are tools available to help you out in every aspect of your online business, and several resources online to stay updated with all the news of the industry!